Proving that Walkers really do make every sandwich more exciting, a series of six 2-3 minute online films and multiple shorter-length commercials for TV showed the town of Sandwich in Kent being transformed for the day by the unannounced arrival of various celebrities.
With the likes of Pamela Anderson pulling pints in the pub, Jenson Button working at a local mini-cab company, and JLS performing a spontaneous gig at Sandwich Tech College, the project proved hugely engaging for the public - with Campaign magazine voting it one of the Top Ten campaigns of the year.
Agency: AMV BBDO
Director: Declan Lowney
Awards: Cannes Grand Prix for Creative Effectiveness, Cannes Gold, 2 Silvers, Bronze