Project Information
Max’s highly-acclaimed ‘Hero’ spot for the Swedish Broadcasting License Fee attracted 14 million unique hits in the first 8 weeks becoming the most successful interactive viral ever and earning him 2 Lions at Cannes. The interactive spot used tracking software to allow the viewer to insert their own choice of photo into the narrative of the film, creating unique 'Heroes' with every play.
Client: Radiotjanst
Agency: Draft FCB
Production Company: Callboy
Director: Max Vitali
